How Can Pay Per Click Help You?

Almost Immediate Page 1 Rankings

Google Ads are the fastest way to get your busines listed on Page 1 of Google .. the #1 place your prospects are looking for you. Search Engine Optimisation (SEO) and Local Search (Google My Business) may seem great strategies, but they take time to get results.  SEO listings are a long way down the page now after the Ads, Google map, etc. so on a smaller mobile screen, which account for over 60% of all searches, will you be found if people have to scroll down their smartphone to find you?

Reach Highly Motivated, Targeted Prospects

Using Google Ads you reach people who are ACTIVELY looking for your business.  People identify themselves to you as hot prospects through the keywords they type into Google.  The keyword they type in represents a ‘pain’ or ‘desire’ they need to solve … NOW! If they see your ad and believe you can help them, you have a very qualified and motivated prospect coming to your website/click-to-call from a mobile.

You Only Pay For Clicks/ Website Visits/ Phone Calls To Your Business

You only pay when someone clicks on your ad.  These are prospects who are interested enough to click on your ad and visit  your website or on mobile you can get  them to click to call you direct.  This helps you use your marketing budget much more efficiently and effectively.

Geographic Targeting

You can target where your advert displays by city, country, or even a radius around your business. This means that you will reach searchers you couldn’t reach by doing SEO.  For some businesses, Google Ads may be the only way you can reach most of your prospects who are looking for you on Google.

Control

You have complete control in Google Ads about which keywords trigger your adverts, your monthly budget, how much you are willing to pay for a click, the message you convey to your prospects, the days/times your ads run and who sees your ads.  This is much more control than you would have over TV or magazine advertising.

Highly Effective Keyword Research & Market Research Tool

Using Google Ads you can find out the actual keywords that prospects are using to find you with lots of data at your disposal to help you with other aspects of your marketing. So it’s an invaluable source of information and you can use Google Ads not just for generating traffic and leads, but also for research. When you find an offer, headline, title, etc. that works well in Google Ads, there’s a good change it’s going to work well in other marketing pieces.