If you think your potential customers will always find you at the top of Google because of SEO, then think again! Potentially your competitors can advertise on your name and appear in the top positions and snaffle business that is intended for you. This is why it is always a good idea to run a [...]
Pinpoint Control of Your Advertising can be achieved using Google Ads and we have all found this particularly useful during the Pandemic whereby we can switch off and on the areas where we wish to target business. In fact there are various methods by which you can achieve this digitally and this gives you [...]
Google Tag Manager is a tag management system where you have one central snippet which you place on all pages of your website then deploy all your tracking tags such as codes from Google Analytics and Facebook Pixel through this central interface of GTM. Also you can set triggers that you want to track [...]
Google have just confirmed the date of 30 September 2019 as the week when they will sunset Average Position. At least on this occasion, they gave plenty of warning, initially announcing this major change in February this year. It is a big deal in PPC as we have all been using this as one [...]
If you have a product and service with potential then Google Ads can turn it into a pot of gold - providing you know how to do it properly!
Did you know that if you run Google Ads then you will receive a lift in your organic listings too? So you get two jobs for the price of one when you run paid ads on Google!
One of the excellent changes to Google Ads this year is that you can now craft your message using 3 Headlines and 2 Description lines so there is no excuse for not being bold and creative with your words. It really gives you the opportunity to showcase your services properly!
If you are looking for clients locally then show them an advert matching their search terms and target your geographic area in AdWords. It stands to reason that if your advert offers them the solution they are looking for and you are in their area, they are bound to come to your website or [...]
My Hot Tip For You - Don't Forget The Long-Tail Keywords! Often overlooked are the long-tail keywords and in fact they are a great source of cheap clicks from highly targeted potential clients who are really trying to fine tune their search for you. You may not know what they are but I can [...]
After a great deal of furore today about Google, it was very interesting to note that a Government spokeswoman said "digital advertising is a cost-effective way for the Government to engage millions of people in vital campaigns such as military recruitment and blood donation". Shows how far digital advertising has progressed. Even the [...]
