Google have just confirmed the date of 30 September 2019 as the week when they will sunset Average Position. At least on this occasion, they gave plenty of warning, initially announcing this major change in February this year. It is a big deal in PPC as we have all been using this as one of the key metrics by which to monitor performance of Google Ads. So, we now need to rethink bidding strategies and position metrics without Average Position.

The solution, for now at least, is that we should transition to using two new metrics which were introduced last year:

  • search top impression rate
  • search absolute top impression rate