If you think your potential customers will always find you at the top of Google because of SEO, then think again! Potentially your competitors can advertise on your name and appear in the top positions and snaffle business that is intended for you. This is why it is always a good idea to run a [...]
If you are looking for clients locally then show them an advert matching their search terms and target your geographic area in AdWords. It stands to reason that if your advert offers them the solution they are looking for and you are in their area, they are bound to come to your website or [...]
My Hot Tip For You - Don't Forget The Long-Tail Keywords! Often overlooked are the long-tail keywords and in fact they are a great source of cheap clicks from highly targeted potential clients who are really trying to fine tune their search for you. You may not know what they are but I can [...]
After a great deal of furore today about Google, it was very interesting to note that a Government spokeswoman said "digital advertising is a cost-effective way for the Government to engage millions of people in vital campaigns such as military recruitment and blood donation". Shows how far digital advertising has progressed. Even the [...]
Google changed the length of their adverts because longer headlines are useful to mobile users. This gives the mobile user more information before they actually touch. Good news all round. Save Save Save Save Save Save
The new 80 character description lines gives you nearly 50% more text to highlight your products and services. You can expect to gain a 20% increase in click through rate as a result! Save
When your clients are looking for solutions you can provide them with a text advert giving them the solution they require! So a Google Searcher is really a solution seeker!
